Customers cannot buy what they cannot find!
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The above saying is one of the first laws of selling. In a retail shop, every product can be displayed or sales people can help customers find exactly what they need. In the eShop environment, the search engine has to perform both these jobs.
Since such a high percentage of transactions start with an internal search, it is critical that your search engine returns the right products, sorted by their relevance to the user's behavior.
Prediggo Intelligent Search has all the advanced features of stand-alone search solutions with one very important difference, Strategic Personalization. Prediggo’s search solution has at its core, the same cutting edge personalization technology utilized in our Product Targeting solution. This means that the unique user profiling, merchandising and business rules used in Product Targeting are also applied to search results.
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