Target Each User with Real Time Personalization
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Most online shoppers know what they want. They find the best price, then buy those items and little else. So an eShop has just a few moments to engage the user and inspire additional purchase interest.
In some cases, Top Sellers and "Customers Also Bought" work, but they are not targeted or strategic. Truly effective personalization requires unique user behavior profiling, along with selling strategies that are aligned with your business goals and constraints.
Prediggo Product Targeting is an affordable solution that can provide such level personalization across all of your web site. Below is a list of the Page Applications Modules we support with the selling strategies commonly used by our customers.
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Page Applications |
Item Recommendations
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Global Merchandising |
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- Most Similar Items
- Top Accessories
- "Fits Nicely With"
- "Customers Also Bought"
- New in Stock and more...
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- Top Sellers
- Specials / Action Items
- Top Rated
- New Products
- Ideal for You
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Each Page Application Module can have its own strategy and parameters which can be adjusted at anytime in the Prediggo back-office. Marketers can also plan campaign periods in advance as each strategy has its own designated time period. The Prediggo back-office also contains detailed analysis of the performance of each module right down to the individual recommendation slot.
With Prediggo Product Targeting, it's the end of the black box!
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