Unique User Profiling
Each visitor of your web site is unique, with their own buying behavior and interest profile. This is why Prediggo is one of the few to build a unique user profile for every single user visiting your web site.
Our user profiles are built based on the activity of the user on the web site and where Prediggo is deployed. Whenever a user views or searches a product, or when they simply visit a category page, all of this information is automatically captured by Prediggo to enhance the user profile.
These profiles guarantee that each user is getting their own personalized recommendations.
What can we do with these user profiles?
Prediggo only uses these user profiles to enhance the quality of its recommendations and search results. Once the user leaves the web site, these profiles are automatically destroyed to assure the highest standard in user privacy and security.
However, these profiles can be stored for future marketing usage and can be used to answer the following questions:
- Find all the users who have seen a given product?
- Which users like wine containing merlot grapes, or produced in France?
- Find all the users who would potentially buy in the 20.- to 40.- Swiss Francs range?
- Who are the best users to target with this new French merlot wine?
- Find all the users who search for Champagne but did not convert?
- and more...
These profiles could be an essential tool to build more targeted marketing message such as newsletters, or personalized emails.