The Power Of Semantic

Semantic attribute integration is one of the key components that make our products so unique. Many people ask us why semantic is so important and what can it do for us? 

Semantic data is a crucial element that not only makes recommendations better and more precise, but can guarantee you security features that pure transactional behavior cannot. Below are some concrete customer examples of why semantic understanding is so important.

Security

Depending on your domain of activity, the products you show to your visitors must match some well defined constraints. Take for example our customer Bridgestone Tyres. When you show tyres to a user, the system must not only match the tyre size (i.e: 175 R 15), but must also make sure the load (i.e: 77) and speed (i.e: H) both match. However, a system must be capable of showing "better" tyres if it finds tyres that overcome those constraints. Below you will find an example where a user is looking for a 177R15 77 H tyre, and where Prediggo proposed one exactly matching tyre (the Pirellli one) and a better one (the Continental one). 

Quality

The quality of recommendations is essential. We know that users will buy more if we propose them products that match their purchase interest.

Take for example our customer that sells jewelry, Urech. When a user sees a pearl bracelet like the one pictured to the right, Prediggo instantaneously understands that the user is interested in bracelet and in pearls. Thus, the recommendations shown at the bottom of the page all contain pearls.  Price is also a key driving factor in the user purchase decision, and thus it needs to be taken into account when making recommendations. This pearl bracelet example cost 35 Swiss Francs, which is why the recommendations shown do not exceed 65 Swiss Francs. Prediggo's Ontology filtering does not only use Semantic metadata but also transactional data. This allows the system to learn that users who bought a bracelet also bought rings and necklace. This is why the last two recommendation slots shown are not filled with bracelet but with a pearl ring and a pearl necklace. This cross-selling feature can be set from the Prediggo back office, where each recommendations slot can be updated at will to match any of your wishes.