Gardening
Plantes.ch is a leading Swiss online shop offering everything their customers need to create beautiful gardens and landscaping. To increase sales and average basket size, Plantes.ch wanted to go beyond “Customers Also Bought.” They need product recommendations based on key attributes that are specific to the gardening category such as; Planting Period, Exposure, Flowering Time and more; but also complimentary products. Prediggo Product Targeting, powered by Strategic Personalization, was able to integrate the specialized semantic descriptors of the gardening catgeory to deliver the most relevant recommendations possible. Prediggo Intelligent Search engine was also integrated in order to tolerate user's spelling mistakes and synonyms. For more info, download our Plantes.ch Case Study below.  |
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